Privacy Policy
Last Updated: September 27, 2025
Your privacy is important to us
Introduction
This Privacy Policy describes how Bhoomika Sarees ("we," "us," or "our") collects, uses, processes, and protects your Personal Information (PI) and Sensitive Personal Data or Information (SPDI) when you visit, use our services, or make a purchase from our website, support@bhoomikasarees.com (the "Site").
By using our Site and services, you hereby consent to our collection, use, and sharing of your information as described in this Privacy Policy.
1. Information We Collect
We collect information directly from you, automatically when you use the Site, and sometimes from third parties.
1.1. Personal Information (PI) collected directly from you
This is the information you actively provide when you register an account, place an order, or contact customer support:
- Contact Information: Name, email address, phone number (mobile and landline).
- Shipping & Billing Details: Shipping address, billing address, and associated postal codes.
- Account Credentials: Usernames, passwords, and security question answers.
- Communication Content: Feedback, customer service queries, and comments.
1.2. Sensitive Personal Data or Information (SPDI)
We collect the following sensitive data, which is handled with higher security and is required to complete your transaction:
- Financial Information: Bank account number, credit card number, debit card number, UPI details, or other payment instrument details necessary to process your purchase.
Note: We do not store full credit/debit card details; this information is passed securely to our payment gateway partners.
1.3. Information collected automatically (Device/Usage Data)
When you visit the Site, we automatically collect certain information about your device and activity:
- Device Information: IP address, browser type, operating system, and unique device identifiers.
- Usage Data: Pages viewed, products viewed, time spent on the Site, referring/exit pages, and clickstream data.
- Cookies: Small data files stored on your device. For more details, see Section 6 (Cookies).
2. Purpose of Collection and Use of Your Information
We collect and use your information strictly for the purposes outlined below, and only as necessary to provide our services and comply with the law:
| Purpose of Use | Information Used | Legal Basis |
|---|---|---|
| Order Fulfillment & Transaction Processing | PI, SPDI (Financial Info) | Contractual Necessity, Statutory Compliance (IT Act) |
| Shipping & Delivery | PI (Name, Address, Phone) | Contractual Necessity (Sharing with logistics partners) |
| Customer Service & Communication | PI (Contact Info, Communication Content) | Contractual Necessity, Grievance Redressal (CP Rules) |
| Account Management | PI (Contact Info, Credentials) | Explicit Consent |
| Marketing & Promotional Activities | PI (Name, Email) | Explicit Consent (Opt-in) |
| Site Improvement & Security | Device/Usage Data | Legitimate Interest, Security Practices (SPDI Rules) |
| Legal & Regulatory Compliance | All Data | Statutory/Legal Obligation |
3. Disclosure and Sharing of Your Information
We do not sell, trade, or rent your Personal Information to third parties. We will only share your information with third parties in the following limited circumstances:
- Service Providers: We share necessary PI and SPDI (for payment) with trusted third-party vendors who perform services on our behalf, such as:
- Payment Gateways: To process your transactions securely.
- Logistics & Courier Partners: To deliver your order.
- IT & Hosting Providers: To maintain the security and functionality of our Site.
- Affiliates & Business Transfers: We may share information with our parent company, subsidiaries, or affiliates. If we are involved in a merger, acquisition, or asset sale, your PI/SPDI may be transferred to the new entity.
- Legal Compliance: We will disclose your information when required to do so by law, court order, or governmental request, including to the Grievance Officer for dispute resolution, or to regulatory bodies under the IT Act, SPDI Rules, or CP Rules.
- With Explicit Consent: We may share your information with any other third party with your explicit, specific, and unambiguous consent.
4. Data Security and Retention
4.1. Security Practices
We implement and maintain Reasonable Security Practices and Procedures (RSPP) as required by the SPDI Rules, 2011, to protect your PI and SPDI from unauthorized access, disclosure, alteration, and destruction. These practices include:
- Encryption: Using SSL/TLS technology to secure data transmission.
- Access Control: Limiting employee and service provider access to data on a "need-to-know" basis.
- Physical Security: Securing the physical location where data is stored.
- Regular Audits: Regularly reviewing our security practices and updating them as necessary.
4.2. Data Retention
We retain your PI and SPDI only for as long as necessary to fulfil the purposes for which it was collected (e.g., maintaining your account, fulfilling orders, and providing customer support) and to comply with our legal and regulatory obligations.
5. User Rights and Choices
In line with global privacy principles and the forthcoming DPDP Act, you have the following rights over your data:
- Right to Access: You may request a summary of the Personal Information we hold about you.
- Right to Correction: You have the right to request the correction of any inaccurate or incomplete Personal Information we hold.
- Right to Withdraw Consent: You have the right to withdraw your consent for any non-essential data processing (e.g., marketing communication) at any time.
- Right to Grievance Redressal: You have the right to report any discrepancies or grievances regarding the processing of your information to our Grievance Officer.
To exercise any of these rights, please contact our Grievance Officer as detailed in Section 7.
6. Cookies Policy
We use cookies and similar tracking technologies (like web beacons and pixels) to track activity on our Site and hold certain information.
- Functionality Cookies: Used to remember your preferences (e.g., shopping cart items, log-in status).
- Analytical Cookies: Used to analyze how users interact with our Site, which helps us improve performance and user experience.
- Advertising Cookies: Used to deliver relevant advertisements to you.
By using our Site, you consent to the use of cookies. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
7. Grievance Officer Contact Information
We are required to designate a Grievance Officer to address any discrepancies and grievances you may have regarding the processing of your information.
- Designation:Grievance Officer
- Name:Thomson
- Contact Number:7012666311
- Email Address:support@bhoomikasarees.com
Redressal Timeline: The Grievance Officer is responsible for addressing your complaints expeditiously and within one month from the date of receipt of the grievance.
8. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this document. We encourage you to review this Privacy Policy periodically for any changes.
Questions about your privacy? Contact us at support@bhoomikasarees.com
